Mondelez International has launched a price-marked pack (PMP) multipack format for its Belvita Honey & Nut variety.
The £1.49 PMP’s launch comes as the flavour is the bestselling breakfast biscuit flavour in convenience. It contains five packs of four biscuits each.
Mondelez launches non-HFSS Belvita lines
Amy Lucas, brand manager for Belvita at Mondelez, said: “The clear communication of value from a brand that shoppers trust and can depend on to deliver great taste make stocking Belvita Honey & Nut PMP an excellent option for convenience retailers.
“A fifth of shoppers say they would choose a particular convenience store if they knew it stocked PMP products, and 56% of retailers say they have been selling more PMP products during recent times, which emphasises the importance of value within the category.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!