Mondelez helps retailers drive value with new PMP sharing size

Retailers can offer their sweet shoppers more value as Mondelez International rolls out a new size for its £1 price-marked packs.

The new 95g packs are available in Cadbury Dairy Milk Giant Buttons, Cadbury Dairy Milk Caramel Nibbles, Cadbury Twirl Bites, Cadbury Bitsa Wispa and Terry’s Chocolate Orange Minis varieties.

Chris Campbell, Cadbury bitesize brand manager at Mondelez International, said: “With these new bags, we’re able to deliver more value while giving shoppers the reassurance of clear pricing in store.”

Chocolate bags are the fastest-growing standard chocolate segment.

The launch follows Mondelez International launching Maynards Bassetts Mocktails last month.