Molson Coors launches 60 Second Shop mobile app

Retailers can access beer and cider category advice on their mobile, as Molson Coors unveils an app for its 60 Second Shop initiative.

86% of time spent on mobile devices is within apps

Available to download from the Apple App Store and Google Play, the app allows retailers to access advice, tips and downloadable PoS.

The initiative is based around three pillars; ease of shop, key occasions and value for money, which aim to help retailers grow their sales.

More than 2,000 retailers have signed up to the scheme since it launched in November 2015.

Clare Vinter, Molson Coors customer marketing director, said: "The new 60 Second Shop app is a great way to give retailers tips and advice they can activate in store."