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Milkybar increases the amount of milk in its recipe and kicks off £4m campaign

Milkybar is adding more milk to its recipe and driving sales with a £4m campaign that includes Tv and outdoor advertising and run until September

Milkybar is adding more milk to its recipe and driving sales with TV and outdoor advertising.

The new recipe will increase the amount of milk from 26% to 37.5%, making it the brand’s main ingredient. Milkybar bars, buttons and sharing bags will be affected by the change.

The brand is promoting the new recipe on its packs and with a £4m campaign that will run from May 29 until September.

Milkybar is also launching a new website that contains information about the brand, as well as recipes, quizzes and colouring-in sheets.

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