Specialist Spanish produce wholesaler Mevalco is increasing its range of more affordable lines alongside launching a frozen range to help retailers cater to tighter customer spend.

Managing director David Menendez told Better Retailing the firm’s range now has 850 lines, following the addition of 80 products. In total, Mevalco works with more than 110 Spanish producers.

He added: “We’ve been focusing on more tinned and ambient goods as customers are looking for more affordable items. These include olives, tinned seafood and cured meats, rather than products such as caviar, which we had before.

“It’s a tough environment for many consumers. Tinned seafood, for example, will have a wholesale cost of £2.80 and we recommend retailers sell them at £4.85. Similarly, olives will cost retailers £6.50 to £6.85, with an RRP of £12.50. Value is more important than ever.”

Menendez said demand for frozen foods will likely increase across 2025, with Mevalco launching a range within the category soon.

He said: “If you look at some supermarkets, such as Waitrose and Sainsbury’s, they’ve been adding more products, like frozen prawns. We’re in a number of conversations with various retailers to boost their range.”

Mevalco has also increased the support it offers retailers, with specialist workshops designed to teach businesses about certain Spanish products and how to prepare, merchandise and promote them to customers.

Mevalco plans expansion following strong growth

The company also has national distribution across the UK, with fleets based in Manchester, Liverpool and London. Menendez revealed the firm is looking to expand its distribution into Scotland.

He said: “Nothing beats having that human contact and we are more than happy to visit retailers and help them. A lot of our growth can be attributed to the customer service we offer businesses.”

The expansion comes as the firm reported a 6% increase in volume turnover during its latest financial year, up from £8.95m to £10m.

Asked about the main driver behind the growth, Menendez responded: “We have a very solid team, which we have invested in. Their knowledge has certainly improved. Many customers appreciate that we can bring very consistent stock levels and new products.

“Six per cent doesn’t sound like a lot, but it is a very tough environment out there. We are very close to our clients and listen to them. While most companies are reducing ranges, we have been increasing the offer. This is down to a lot of work done by our purchasing team.

“There is no question that 2024 was a tough year and 2025 is looking equally challenging with the new National Insurance and minimum wage thresholds set to further impact retail markets.”

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