Mentos Shakies launches new multipack format

Followings its roll out in single packs earlier this year, Mentos is now launching a multipack format for its Shakies variety.

Targeting younger shoppers, the Mentos Shakies packs contain strawberry milk, banana milk and peach milk flavoured sweets.

The multipacks are available to independent retailers in packs of four and five, RRP £1.19 and £1.49 respectively.

Claire Powley, Mentos brand manager for Perfetti Van Melle, said: “Our singles packs, which launched earlier in the year, have proved a hit and their differentiation from other products is already bringing new consumers into the category.”