Mentos has been unveiled as an official sponsor of BT Sport Rugby Aid 2015.

The event will see England v Rest of the world at Twickenham Stoop on September 4.

The partnership will see the brand promoted around the stadium, as well as PR, social media and sampling activity. The matches will be played by a mix of professional players and celebrities, including TV presenter Matt Johnson (left) and singer Harry Judd (right).

Mentos is also teaming up with Spotify for six months to launch a new app designed to freshen up playlists and is giving away £1,500 worth of prizes. The brand will also advertise on its website at the end of the year.