McVitie’s is driving biscuit sales by returning to TV with a 30-second ad and a new consumer app.
The new ad marks an extension of its two-year-long ‘sweeet’ campaign and promotes McVitie’s Chocolate Digestives.
Meanwhile, the ‘iKitten’ app is available for consumers to download now. It gives consumers the chance to create a virtual kitten from the adverts and share it on social media.
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