McVitie’s bonfire bakes: more bang for your buck

You can get your Halloween and Bonfire Night sales off to an explosive start with McVitie’s Cake Company’s range on seasonal products.  

The manufacturer is bringing back its Jaffa Cake Bars in Spooky Orange and Lemon & Slime in early September, at a promotional price of £1.

Meanwhile, for Bonfire Night, McVitie’s is revamping the pack design for its Tate & Lyle Bonfire Cake range, made up of Bonfire Toffee Cake and Sticky Toffee Apple Cake. The new design will feature an on-pack ‘Bonfire Bakes’ flash will highlight the products’ seasonality. Both are available from September, RRP £1.

“Halloween and Bonfire Night are key opportunities for cake,” said Karl Bollon, customer marketing & insights manager at McVitie’s Cake Company.

“To make the most of seasonal sales, we recommend retailers stock the full range of limited-edition Halloween and Bonfire Night products and take the time to create seasonal displays and in-store theatre to disrupt customers that are shopping on auto-pilot.”