McVitie’s adds Milk Chocolate Orange flavour to Digestives Nibbles range

McVitie’s Digestives is extending its Nibbles range with a Milk Chocolate Orange flavour, which is available to convenience retailers now.

The Digestives Nibbles range has added £12.9m to the biscuits category since its launch last year and is forecast to create £20m in sales this year.

The new flavour comes in 120g sharing pouches, RRP £1.99.

Kerry Owens, sweet biscuits marketing director for Pladis, said: “We’ve had really positive feedback since the range launched last year, and we’re confident consumers will love this addition just as much.”