McCoy’s is helping independent retailers tap into the need for value by launching price-marked packs across its bestselling flavours.

Packs of Salt & Malt Vinegar, Flame Grilled Steak and Cheddar & Onion include a 55p price flash, which are exclusive to the convenience channel from this month. The PMPs are being supported by a ‘three cases for two’ deal in selected wholesalers and a three packs for £1 consumer promotion.

“McCoy’s is a £100m brand and every year consumers buy over 45 million packs of our three bestselling flavours,” said Matt Collins, KP Snacks trading controller for convenience. “We are now making them available in PMPs to offer great value for shoppers and great sales for retailers.”