McCoy’s firestarter snacks set summer sales alight

Your snack sales could sizzle this summer, thanks to a new range of crisps from KP Snacks. 

The launch of McCoy’s Fire Pit Sizzlers coincides with barbecue season and comprises three flavours that tap into the popularity of US-style, fire-based cooking – Hickory Smoked BBQ Ribs, Buffalo Chicken Wings and Grilled Cheese. 

The crisps are available now in two six-pack multipacks, RRP £2.09. 

KP Snacks said the new flavours would appeal to McCoy’s loyal male audience, following the launch of the McCoy’s Ultimate range earlier this year, which is already worth £2.6m.