Mondelez is set to launch a new range of non-HFSS sweets called Juicies across its Maynards Bassetts and The Natural Confectionery Co. brands.
The new range, which launches in August, will be comprised of Maynards Bassetts Wine Gums Juicies, Maynards Bassetts Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes.
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Each variety will be available in a 130g bag with an RRP of £1 and will contain real fruit juice and 30% less sugar than its standard equivalent.
The original, full-sugar Wine Gums and Natural Confectionery Co. varieties will still be available, albeit subject to HFSS restrictions from October.
Currently, Maynards Bassetts is the second-biggest branded sugar confectionery range and The Natural Confectionery Co. range is growing by more than 44% year-on-year.
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