Family-run MAX 99p price-fixed retailer has opened its fourth store in Southampton and plans to open ten more next year.

The Nisa Retail member’s is new 3,500 sq ft store seems to be a success, with customers on average spending a substantial £10 per basket.

Director of the store, Srinivas Arumalla, said: “We had our biggest trading day so far during the opening of the Woolston store, with customers spending an average £10 per basket. The store opening has exceeded our forecasts by a long way and we have been overwhelmed by the support and good wishes.”