Burton’s Biscuit Company is returning to screens with its advert for Maryland Cookies, ‘What would you do for a Maryland?’

The £350,000 campaign will also be backed by social media advertising, with the TV advert premiering on 1 February during ITV’s The Voice, alongside popular programmes including Take Me Out and Celebrity Juice. 

Burton’s Biscuits’ new Maryland Cookies Bars

When the campaign launched last spring, it reached more than 65% of the brand’s core audience (women aged 16 to 35). The number of people who have purchased Maryland also increased by 50% during the campaign and drove sales across the wider range, including Maryland Big & Chunky lines and Maryland Mini’s.

The news of the brand’s return to TV follows the launch of Burton’s ‘Under 100 calorie club’ – its range of reduced calorie biscuits, including four Maryland lines, in line with the company’s commitment to leading the way in portion control.