Mars Wrigley Confectionery has launched a new limited-edition M&M’s Crunchy Caramel variant, which will be available in three different sizes: pouch, treat bags and singles.

The launch will be supported by a digital campaign and push across Instagram and Facebook, predicted to reach 5 million people across the UK.

Lauren George, brand and trade PR manager at Mars Wrigley Confectionery UK said: “With the bitesize category continuing to grow year on year, this new variant provides retailers with a great opportunity to tap into this trend, helping to boost impulse purchases.”

M&M’s Crunchy Caramel singles will be available at an RRP 66p, the treat bags at £1.19, and the pouch at £2.09.

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