As the nation prepares for the World Cup, Mars Wrigley Confectionery is kicking off a new promotion that will run across its chocolate and sweets brands.

‘The sweetstake’ campaign will give shoppers the chance to win cash prizes of up to £10,000, as well as coupons. 

The activity will be backed by a £1.2m campaign that includes TV and outdoor advertising.
Retailers can promote the offer with PoS.

The promotion will run on 11 brands such as Mars, Snickers, M&M’S, Extra, Starburts and Skittles in singles, multipacks and sharing packs.