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Confectionery/News/Seasonal Trends

Mars Wrigley Confectionery enters £20m premium chocolate market with launch of Maltesers Truffles

Mars Wrigley Confectionery (MWC) has identified a £20m opportunity with premium gifting chocolate, saying the format is growing at 10 times the rate of the rest of the confectionery market.

Mars Wrigley Confectionery (MWC) has identified a £20m opportunity with premium gifting chocolate, saying the format is growing at 10 times the rate of the rest of the confectionery market.

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