Mars Wrigley is rumoured to be bringing back Crispy Rolls Milky Way, alongside new Skittles, Galaxy and Bounty variants in 2025.
Sources close to the company confirmed retailers were given initial details of the releases earlier in 2024. Alongside the revival of Crispy Rolls Milky Way, Better Retailing understands Crispy Rolls, or similar, variants of Galaxy and Bounty are also being developed, alongside a Skittles Citrus.
Mars notably discontinued the Milky Way Crispy Rolls range in 2022. However, the range has been spotted in some discounters since its delisting. Fans of the chocolate also started a petition, demanding the line to be brought back.
In 2024, Mars had registered several trademarks for the phrases “Crispy Creamy Fun” and “Two is More Than One.”
When asked by Better Retailing to comment on the upcoming releases, a Mars Wrigley spokesperson declined to provide any further information.
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