As part of the brands 80th birthday celebrations, Maltesers is launching a four-pack for its Teasers Ice Cream.
The new pack, RRP £3.35, will be available to convenience retailers from March.
The brand will be marking its milestone birthday with a £10m marketing spend.
Phil Shaw, general manager for Mars Ice Cream, said: “With ice cream being the third largest category for treats at home and four-packs being the most popular pack format, it was clear we were missing a trick.”
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