Mars Ice Cream adds Vanilla flavour to its Galaxy range

Retailers who are looking to expand their ice cream sales can now add Galaxy Vanilla to their range.

The single ice cream bar, RRP 75p, from Mars Ice Cream is a cheaper alternative to Galaxy Almond and Caramel.

Bep Dhaliwal, trade communications manager for Mars Ice Cream, said: “We have seen encouraging year-on-year growth in ice cream sales with hotter monthly temperatures on average. We are dedicated to supporting retailers and to growing the ice cream category through innovation.”