Mars Food has brought back its on-pack Kids Pass promotion across Dolmio products for the second year in a row.

According to the supplier, more than 22,000 families signed up to Kids Pass for free through last year’s promotion. Shoppers can find a unique code on promotional packs which they can use to register on the Kids Pass app for a free three-month membership.

The promotion runs until the end of 2022. There will be 20 million promotional packs across a range of Dolmio sauces.

Mars Food launches Dolmio Kids Pass on-pack promotion

Kids Pass, run by Digital Rewards Group, offers over 2,000 deals, discounts and offers across the UK on entertainment and days out with partners including Go Ape, Odeon, Haven, Sea Life and Gulliver’s World.

Sian Dixon, Dolmio senior marketing manager, said: “After the last two years, we know that shoppers are looking for new ways to enjoy time with their families. By buying promotional jars of Dolmio, shoppers can access the great discounts available so they have more reason to enjoy experiences together – and have something to talk about around the dinner table.”

Mars is supporting the promotion with in-store PoS and online marketing.

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