Mars Chocolate Drinks & Treats is expanding its range of protein products with the the launch of Chocolate M&M’s Hi Protein whey protein powder.
This follows on from the launch of M&M’s Hi Protein Chocolate and Chocolate Peanut bars last year, which the supplier says was its bestselling launch of 2020.
M&M’s launches new Hi Protein bars
It comes as the value of the M&M’s brand has more than doubled in the last 10 years and the brand is now the biggest bitesize confectionery brand in the world. Additionally, the UK has the largest share of the Europe whey protein market, which a predicted compound annual growth rate (CAGR) of 4.12%.
Chocolate M&M’s Hi Protein whey protein powder has an RRP of £19.99 for an 875g pack, with 21g of protein and 141 calories per serving.
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Michelle Frost, general manager at Mars Chocolate Drinks & Treats, says: “The launch of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars last year were one of our most successful launches to date within our protein product portfolio, and we recognise there is a huge appeal for the M&M’s brand within this market.
“The M&M’s Hi Protein Chocolate Peanut line was cited as the third most wished for protein bar on week of launch on Amazon, and both bars now sit with our original Mars and SnickersHi Protein Bars in Amazon’s Top 50 best sellers in the Nutritional Protein Bar Category, signifying the key role Mars continues to have on sales and influence in the protein market.”
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