With less than two weeks to go until Euro 2016, Mars has unveiled details of a £5m campaign to back its Mars #Believe bars.
The campaign will include TV, cinema, radio and digital advertising for at least six weeks. The ads feature England players Harry Kane, Jamie Vardy and Danny Welbeck.
The brand will also call on consumers to post short videos of themselves on social media singing the lyrics to an England song.
Visit our month of summer feature for more advice, tips and products to boost your sales this summer!
Comments
This article doesn't have any comments yet, be the first!