Mars Chocolate Drinks and Treats (MCD&T) has announced the launch of its new Mars and Galaxy Iced Coffee Mocha Lattes.
The launch comes as flavoured milk is now worth £568m, an increase of 16% year on year, while coffee-flavoured milk is worth £207m and growing by 20% year on year.
The two flavours have an RRP of £1.85, and are available from March and while stored ambient, the supplier said they are best served chilled.
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Michelle Frost, general manager at MCD&T, said: “Mars Iced Coffee Mocha has an undertone of malt and caramel, synonymous with the chocolate bar, while Galaxy Iced Coffee Latte leads with the smooth taste of Galaxy.
“We believe we have a winning formula with a combination of the nation’s two favourite milk flavours, our distinctive brands and price-marked packs.”
Both flavours are HFSS-compliant, contain no added sugar and are only 99 calories per 250ml bottle.
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