This Christmas, PepsiCo is teaming up with Mariah Carey for an on-pack promotion and marketing campaign for Walkers.

The promotion will run across the Walkers core range, which will feature Carey’s face with the tagline ‘All I want for Christmas’, and offers shoppers the chance to win prizes every hour, ranging from game consoles, designer headphones, cash and festive socks.

Consumers can find out if they have won instantly by visiting the brand’s website. The promotion will be available until the end of December.

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Carey will also be centre stage in the new Christmas TV advert for 2019, set to air in November, supported by digital and in-store activity.

Wayne Newton, Walkers head of marketing at PepsiCo, said: “The festive season is the biggest sales opportunity of the year, particularly for the savoury snacks category, worth £645m and growing at 6.5% year on year.

“The new on-pack promotion will help retailers cut-through during the largest sales period of the year and will attract shoppers with over 3,500 prizes up for grabs.”

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