Maoam is driving sugar confectionery sales this summer by launching Crazy Roxx, available to retailers now.
Available in £1 price-marked 150g sharing bags, Crazy Roxx contains blue raspberry, strawberry, orange, lemon and apple flavoured sweets.
Crazy Roxx joins Maoam Pinballs, Stripes and JoyStixx in the range.
Vicky Forshaw, Maoam brand manager, told Retail Express: "Many new lines just focus on introducing new flavours and not new textures, so we wanted to add variety to the size and shape of the sweets as well."
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