OPINION: Management tip: do this if your sales are down

If your year-on-year sales are down, something has to change if you want to turn the situation around, so please read on.

If you keep doing what you have been doing, the sales results in your business will be what they have been.

It would be a mistake to think that external factors are the sole reason your retail sales are down.

So, change is necessary – change in what you sell, how you merchandise and how you promote.

It is only from change that the sales decline could be arrested and reversed.

Look for u-turn or right turn opportunities, changes you can implement to divert you from your current path.

This is the only step you can take to reverse the situation: turning away from what you have been doing as you know how that will end … the destination is in your own numbers.

For innovations and new ideas that will help you develop your business, ensure you follow the Local Shop Summit 2016; an event where retailers will be inspired with new ideas to take back to their business.