Unilever is expanding its Magnum ice cream brand with the launch of the Magnum Remix range, which consists of reimagined versions of its most popular varieties.

Remix is launching in three varieties: Magnum Classic Remix, Magnum Almond Remix and Magnum White Chocolate and Berry Remix, each of which is available in a three-pack with an RRP of £3.99. Almond Remix will also be able in a Mini size in a six-pack with the same RRP.

Additionally, Magnum is also launching Magnum Sweet and Salty Almond Remix in a tub format with an RRP of £4.

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Horacio Cal, brand experience director for ice cream at Unilever UK, said: “Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range. By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum.

“As with every year, our Magnum team is committed to bringing new, innovative and indulgent ways to enjoy ice cream. We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.”

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