Lucozade Energy is continuing to energise retailers’ soft drink sales over the summer with the second phase of its ‘Find your Flow’ campaign.

The brand will burst on to TV screens on July 29 as part of Lucozade Energy’s biggest-ever marketing investment, which also includes large-scale sampling events in offices and train stations nationwide, and a digital campaign.

The first stage of the campaign included outdoor advertising and in-store PoS, with 2,500 convenience-specific PoS kits being rolled out to stores in June by Lucozade Ribena Suntory’s 100-strong sales force. The campaign’s third phase will launch in November and drive sales in the lead up
to Christmas.