Lucozade is investing £14m in a ‘find your flow’ campaign to boost Lucozade Energy sales.

The activity marks the biggest-ever campaign for the Energy range and includes TV sponsorship, outdoor advertising and experiential activity.

Further TV advertising, radio adverts and digital activity will launch later in the summer.

Retailers can make the brand stand out in store with PoS including shelf barkers, countertop units and free-standing display units.

Lesley Stonier, marketing manager for Lucozade Energy, said the campaign would attract new shoppers to the fixture.

“We want to ensure we drive the category forward for our customers and are doing this by showcasing the role Lucozade Energy can play in helping them to feel on form.”