Premier Foods hosted a community dinner for the Bisto Community Table competition winner, Jacqui Dales of London Road Bakery in Boston, Lincolnshire, and her local community.

The Bisto Community Table competition was launched in 2018 to recognise the role retailers have in the heart of their community.

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This year’s event also marked the 40 anniversary of the Dales family owning the store. Dales said: “Our loyal customers have been so important in keeping our shop going since the 1980s, and the majority of people who came along to the Bisto Community Table event have been daily visitors across those 40 years, too.

“It’s been great to give back to them and celebrate together over a delicious meal.”

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Gita Kahlon, convenience channel marketing manager at Premier Foods, said: “The Bisto Community Table competition is about celebrating retailers and giving them the credit they deserve. It’s important we recognise the invaluable role that many convenience stores play in their local area.”