Logic launches five low-strength nicotine LQD flavours

Logic is tapping into the demand for lower-strength nicotine e-liquids by launching five 6mg flavours in its LQD range.

Available in Tobacco, Menthol, Cherry, Berry Mint and Strawberry flavours, RRP £5, the launch now means the LQD range contains 6mg, 12mg and 18mg nicotine strengths.

Stephane Berset, JTI head of marketing, said: “We have an insights team that tracks market trends, so we can provide retailers with Logic products that allow them to maximise the profit potential of the category.”

Convenience retailers will be able to promote the new range with PoS.