A convenience store in Norfolk has boosted its monthly sales of condiments by £76 after it began selling products from local supplier Norwich Mustard.

Itteringham Village Shop has sold 24 jars of the £3.20 mustards since it began stocking them last month. Shop volunteer Mike Hemsley told RN the appeal has been down to the brand’s provenance. “Customers have been buying the products because of the local appeal and they prefer them over the traditional Dijon mustards. They’re keen to support the venture and we’ve been meeting regularly with the brand’s owner to keep stock levels up.”

Read similar: Local and fresh are big selling points for independent retailers