Cadbury’s latest brand extension, Dairy Milk Marvellous Mix-Ups, is partnering ITV’s new Saturday night show, Let Me Entertain You.

A series of adverts, featuring fun family times with the Marvellous Mix Ups bags, are running throughout the series, which began on April 26. 

The sponsorship is part of a £4.5m marketing investment for the brand this year. 

“With Let Me Entertain You set to be a real family hit, we expect awareness of Marvellous Mix-Ups to be even higher during the sponsorship campaign,” said Matthew Williams, Mondelez International marketing activation director. 

“Retailers should look to stock up to make the most of increased awareness.”