New direct-to-store supplier Life, Fork & Spoon is offering a premium ready meal partnership that it says opens up the category to independent stores short of space.

Unlike rivals that require stores to meet minimum monthly orders or to install their own large chest freezers, the new supplier has no order frequency requirement and only requires one dedicated upright freezer, which can be an existing unit.

Owner Kevin Morel told Better Retailing: “We’re adding, on average, one store per week, because we look to grow with our customers.”

Partnered stores receive free promotional material including an outdoors A-board. The company offers upright single and double branded freezers at £750 and £1,250, respectively, and each comes with free stock worth £250 RRP.