Levi Roots is launching a new Tropical Punch flavour in April, available in 500ml £1 price-marked packs, developed for convenience retailers.
Sally Forbes, brand manager at Levi Roots, said sales for the brand are up 3% year on year, and the launch aims to drive sales from its key target audience of 16 to 35-year-olds in hopes to drive growth in independent stores.
“We know that people already seek out the brand for the unmatchable taste of the Caribbean, so our new Tropical Punch flavour will fit right in on shelf, before it flies straight back off,” she added.
Tropical Punch joins the Caribbean Crush and Jamaican Sunset flavours in its range of carbonated drinks.
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