Ten Locks has announced its Langley’s London Dry, Old Tom and First Chapter gins are available now to convenience stores for the first time.

Each bottle has an RRP between £20 and £30 and is made from 60% post-consumer recycled glass, with its labels and outer cases made from 100% recycled paper.

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The supplier has launched a ‘Gin. As it should be’ digital campaign, as well as launching a new package design that includes a new label aimed at driving shelf standout and signposting the consumer towards the three flavours.

In addition to this, 1% of all Langley’s sales revenue will be donated to charity in partnership with ethical and environmental platform: 1% for the Planet, which brings together a network of like-minded individuals, businesses and non-profit organisations to protect the future of the planet.

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Becky Davies, head of commercial at Ten Locks, said: “The boom we’ve seen in gin will prevail, as innovation keeps coming and consumers continue to buy into premium spirits which offer excitement. This has resulted in the heart of gin, its classic flavour profiles, getting somewhat lost.

“As consumers become even more discerning in their drinks, Langley’s epitomises how gin should be. Fuelled by its new and ‘Gin. As it should be’ digital campaign, the brand is incredibly well placed to cut through the competition in 2021.”

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