Halewood Artisanal Spirits has announced the launch of its first Lambrini ready-to-drink (RTD) cans, available in four fruit flavours – Mango, Strawberry, Cherry and Rhubarb.
The new additions to the Lambrini line-up have been created in response to growing consumer demand for convenience in the alcohol category, while also tapping into trends for low-calorie, low-ABV spritz-style drinks.
Pink Lemon variety joins Rekorderlig range
Graeme Sharp, brand manager for Lambrini, said as we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key.
“Our new range of RTD Lambrini cans are perfect for tapping into this opportunity. With a 4% ABV, 99 calories and an RRP of £1.50 per can, they’re also a great option for those who are looking for low-alcohol and low-calorie options at a great price.
Bombay Sapphire enters RTD market
“From the reaction that we’ve had from shoppers both for the return of our Cherry and Strawberry flavours and the launch of Mango and Rhubarb & Ginger flavours towards the end of last year, we’re confident that this new RTD range will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient alternatives to prosecco and fruity wines at an accessible price-point”.
Read more product news
Comments
This article doesn't have any comments yet, be the first!