Kumala offers wine drinkers a taste of freedom with Mandela DVD promotion

Kumala is partnering with the UK DVD release of Mandela: Long Walk to Freedom with a nationwide promo.

The brand is offering consumers the chance to win a trip for two to discover Mandela’s beautiful home nation, where they can visit Robben Island itself and have an exclusive tasting with Kumala winemaker Ben Jordaan.

Other prizes include copies of the DVD to enjoy at home with a bottle of Kumala wine.

The team behind the recently revamped label is continuing to support Kumala across its core market with the launch of an extensive consumer campaign featuring press, in-store and social media activity.

The stats:

• Kumala is the no 1 South African wine brand in the UK
• The brand is growing by 45% year on year