Kumala flies the flag for South African wine

Have you got Accolade Wine’s Kumala in your store? If you haven’t, consider stocking it now.

According to Accolade, Kumala is the number one South African wine brand and the UK’s fastest-growing wine brand. 

The stats

• 1 in 10 South African wine bottles sold in the UK is a Kumala wine.
• There are more than 20million bottles of Kumala sold worldwide each year, equivalent to almost four bottles per minute.
• The Kumala brand is in the top 10 wine brands for the independent sector.

The firm reported 16.5% growth against the total market, with Kumala the sixth-
largest wine brand in the UK.

Bruce Jack, wine maker at Accolade, said: “Kumala is a very special brand and it is great to see such success in the UK across our portfolio.

“Kumala has been on the market in the UK for over 20 years. As South Africa’s biggest export brand, it is the most well-known South African brand in UK consumers’ minds. 

“This means there is a huge responsibility on winemakers’ shoulders to ensure consumers get what they expect, as an absolute minimum requirement. We’re trying to exceed expectations but we are mindful that this is a market-led brand.”

The brand will partner with the DVD launch of ‘Mandela: Long Walk to Freedom’, with in-store displays and features, and Facebook activity.