KP Snacks has unveiled a new range under its McCoy’s ridged crisp brand, McCoy’s Epic Eats.

The range launches on 20 February in Nacho Cheese and Spicy Salsa varieties, aimed at younger shoppers, who the supplier says are significantly influenced by flavours when making snack purchasing decisions.

They will be available in a 45g grab bag format (RRP £1) and a 65g £1.25 price-marked pack (PMP). Large format PMPs are growing by 25.7% annually, while McCoy’s is the UK’s leading ridged crisp brand, worth £148.1m. Additionally, its PMPs are growing by 45.1% annually, ahead of the category.

KP Snacks extends PMP range with Mini Chips varieties

Matt Collins, trading director at KP Snacks, said: “Consumers are always looking for products that are new and differentiated and McCoy’s is famous for its unique and dynamic flavour proposition. We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales.”

The supplier will support the range with a marketing campaign running from February to March spanning social media and Global radio channels. The latter will include a competition offering listeners the chance to win their own adventure.

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