KP Snacks has revealed the details of this year’s iteration of its ongoing partnership with cricket tournament The Hundred.

As part of its ‘Everyone in’ campaign, the supplier is launching an on-pack promotion on 1 May across Eat Now packs of Popchips, Butterkist, Pom-bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips.

The promotion gives shoppers the chance to win cricket bats and balls as well as sports bundles, gift cards and tickets to The Hundred final.

KP Snacks partners with The Hundred cricket tournament

Just like last year, logos of the aforementioned brands will feature across the team shirts of eight men’s and women’s teams competing in the tournament.

KP is also relaunching its ‘Everyone in’ online hub, which offers content featuring cricket stars about how to get people involved in cricket.

Keving McNair, marketing director at KP Snacks, said: “Cricket is the perfect sport to get families moving and sharing special moments this summer, and we’ve got plenty of activities planned to continue driving interest in the sport. Over the course of our five-year partnership with The Hundred, we aim to help thousands of families across the UK get more active together.”

Read more product news