KP Snacks has launched a £750,000 campaign across radio, outdoor and social media for its premium crisp brand Tyrrells.

Running until 21 May, a new radio advert features the core Tyrrells range, which includes Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive varieties.

Alongside the radio ad is an outdoor and social media campaign for Tyrrells Lentil Crisps, to capitalise on the healthier snacking segment growing by 29.1%.

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The campaign comes as Tyrrells is worth £58.6m and has a 13.3% share of the premium snacking segment, according to Nielsen.

Dan Winslet, global Tyrrells marketing controller, said: “Tyrrells delivers delicious flavours and quality to the crisps, snacks & nuts category and we want to make sure the brand remains front of mind for shoppers. The new brand campaign will help engage shoppers while boosting sales for our retailer partners.”

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