KP Snacks has launched newly reformulated non-HFSS Tyrrells Lightly Sea Salted and Hula Hoops Puft range.

The new products are rolling out this month, with Tyrrells available in sharing, multipack and single bag formats.

Meanwhile, the reformulated Hula Hoops Puft range has a new packaging design, the launch of which will be supported by a £1.5m media campaign from June.

KP Snacks reveals HFSS reformulation strategy across key brands

Currently, Tyrrells is worth £57.3m and is growing in value at 6.6%, with a 13.8% market share of the premium snacking category. Hula Hoops Puft is worth £10.7m and growing in value by 11.4%.

Matt Collins, trading director at KP Snacks, said: “We are committed to supporting retailers as we approach the introduction of HFSS legislation in October and reformulating and launching tasty non-HFSS products is just one way we’re doing this.”

Read more product news