KP Snacks has launching a new ad campaign promoting its Lentil Crisps.

Tyrrells Lentil Crisps are being incorporated into a new ad as part of the brand’s ‘Tyrrellbly tyrrellbly tasty’ campaign.

The ad launched on 2 May and runs until 23 May across major on-demand services including ITV, All 4, Sky and STV.

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It uses old Pathé footage and focuses on the Lentil Crisps range’s positioning as a healthier premium snack with high-quality ingredients, and is the first time the range has been the focus of a media campaign.

Currently, Tyrrells products have a retail sales value of £58.7m with annual growth of 10.5%, with the brand holding a 14.2% share of the premium crisps and snacks segment.

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