KP Snacks has announced the extension of its £1 price-marked pack (PMP) range by adding three flavours of its premium snack brand Tyrrells.
Launching on 28 June, £1 PMP formats will be available in three core crisp flavours: Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive.
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The new additions come as KP Snacks’ £1 PMP range is outperforming the category by 13.5%. The Tyrrells brand is worth £55.1m in retail sales value, growing annually at 12.9%.
According to the supplier, 42% of shoppers buy crisps and snacks on impulse, and 33% believe that PMPs offer better value, helping to drive retailers’ impulse snack sales.
Matt Collins, trading director at KP Snacks, said: “Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.
“KP Snacks is currently thriving in the PMP segment, outperforming market growth and offering an exciting range in this versatile format. We are continuing to expand our PMP portfolio, driving sales for retailers by engaging consumers with products they love in an appealing and increasingly popular format.”
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