KP Snacks has expanded its KP Flavour Kravers nuts range with the launch of a Sour Cream & Chive variety.
The launch intends to capitalise on the popularity of dairy, which the supplier says is the second-biggest crisps, snacks and nuts flavour.
Since launching last March, Flavour Kravers has contributed £2.5m in sales for KP Nuts. It is particularly popular with younger consumers, whose purchasing decisions are driven by interesting flavours.
KP Snacks unveils McCoy’s Epic Eats
The overall KP Nuts range has a retail sales value of £85.1m and is more than four times the size of its nearest branded competitor.
Jenny Blanco Barcia, marketing manager at KP Snacks, said: “At KP Nuts, we are committed to bringing innovation to the category, introducing NPD that is grounded in key category insight.
“The new Sour Cream & Chive Flavour Kravers variety supports retailers by directly filling a gap in the market as previously there were no dairy flavours within the tasty nuts category. Our new Sour Cream & Chive is a unique and exciting product which will engage shoppers and boost retailer sales.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!