KP Snacks has announced the appointment of Stuart Graham as its new head of convenience and impulse, a new position created following the promotion of Matt Collins to sales director.

Graham’s position will focus on convenience and impulse as a ‘significant and important part of the business’. His career includes previous senior roles at PepsiCo and Pladis, serving most recently as the UK country manager for plant-based food startup Heura.

Collins said: “Stuart has an impressive background in the snacking category. His deep understanding of the convenience and impulse [C&I] sector, coupled with his experience in managing both established brands and emerging categories, positions him perfectly to lead our C&I team. I am confident that his experience will greatly contribute to our future growth and strategic ambitions.  

KP Snacks launches new KP Nuts campaign

“Stuart’s arrival marks an exciting time for the business, his leadership, experience and vision will help ensure that we continue to be set-up for success and maintain our momentum today, whilst being fit and relevant for future growth tomorrow.  We’re delighted to welcome him to the team.”

Graham added he is looking to drive “further category growth” with the role, with a focus on collaboration with customer trade partners.

He continued: “I am incredibly excited to join KP Snacks and to have the opportunity to work with fantastic brands, including McCoy’s, Hula Hoops, KP Nuts, and Tyrrells. KP Snacks has a strong reputation in the market.”

Read more KP Snacks product news