As Christmas draws closer, retailers must ensure they are investing in a selection of snacks that tap into popular festive shopper trends, KP Snacks has told RN. 

The supplier said this includes taking note of the rising demand for larger sharing formats and premium varieties. According to data by Kantar Worldpanel, sharing as a total category is the largest segment in the lead up to Christmas, having grown at 4.7% over the festive period in 2017. 

Matt Collins, sales director for convenience, wholesale, discounters and foodservice at KP Snacks, said investing in these trends can lead to increased profit. 

“Christmas 2017 was the biggest trading week ever, valued at £3.5bn, and this year will be no different. Crisps, snacks, and nuts were among the top performing categories last Christmas, with an £8m boost, growing at 3.7% over the festive period,” he said. 

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